The Economist - EIU Perspectives
We were approached by The Economist Group with a brief to design a new master template for their Business Intelligence Unit email communications. The in-house team were struggling with an existing template that was out-of-date and tricky to use with their ESP, Oracle Eloqua. The new template would need to be flexible, clean and with a mobile-first design that put the emphasis on the content.
We provided a suite of templates for regular newsletters, community updates, video highlights and 'postcard'-style announcements, which were broken down into re-usable snippets with implementation assistance in the target ESP and ongoing support as required.